Episode 6: Aleksander Molak | Stop wasting marketing money with AI
How many times did you lose customers because you address them with your marketing campaign?
You sent so many freebies and promotions that they actually got annoyed and leave.
And how many times did you actually waste money in freebies and promos on customers that would have bought from you anyway?
The answer usually is a lot, but there is an answer to this problem, and this answer is called uplift modeling, an innovative machine learning technique that relies heavily on causal learning and causal inference, an innovative AI concept that leverages causal relationships between causes and effects, and not just simple correlations like 99% of machine learning out there.
Today we are going to discuss the ins and out of this novel and powerful approach with Aleksander Molak, author of the book, Causal Inference and Discovery in Python.
Stay tuned, because if you are a marketer, this is a game-changing technology.
Who is Aleksander Molak?
Aleksander Molak is a Machine Learning researcher, educator, consultant, and author who gained experience working with Fortune 100, Fortune 500, and Inc. 5000 companies across Europe, the USA, and Israel, designing and building large-scale machine learning systems. On a mission to democratize causality for businesses and machine learning practitioners, Aleksander is a prolific writer, creator, international speaker and the author of a best-selling book Causal Inference and Discovery in Python.
He’s a founder of Lesprie.io – a company that provides machine learning trainings for corporate teams, and the leader of CausalPython.io community.
Aleksander has provided workshops, talks, and trainings for companies across industries, including market leaders like Mercedes-Benz, innovative disruptors like TechHub, international consulting companies like Lingaro and more.
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Music credits: storyblocks.com
Logo credits: Joshua Coleman, Unsplash
AI and Digital Transformation Podcast - Stop wasting marketing money with AI featuring Aleksander Molak
Buy Aleksander’s book, Causal Inference and Discovery in Python: Amazon
Where to find Aleksander Molak:
Web: CausalPython.io | Lespire.io | Link-in-bio
Show Notes:
Paul Holland’s Fundamental problem of causal inference
Industry information management for causal inference by Emily Riederer
Book Recommendation: The Book of Why by Judea Pearl & Dana Mackenzie
