Science & Technology Communications
Communicating about your latest innovation doesn’t have to be so difficult.
If you’re struggling to break free from technical jargon and find the right medium to connect with your target audience, our team is prepared to support your science and tech (S&T) communication journey from start to finish.
The Big Idea
S&T often operates within the confines of the research journals and academic conferences that have become staples in our fields.
However, failing to go beyond this comfort zone will put S&T companies at a disadvantage—limiting their opportunities to connect with potential collaborators and clients who could make a difference in their business.
Here’s where G.M.S.C. Consulting comes in!
As a company composed of trained scientists and communicators, we offer clients the best of both worlds.
Having been immersed in the R&D landscape ourselves, we are well-versed in the concepts, theories and processes that underscore scientific research. We can capitalise on that shared understanding by creating and delivering messages that your target audience can genuinely connect with.
Podcasting: Impactful storytelling for listeners everywhere
From well-known classics to new releases available for streaming, people love stories.
The convenience of modern technology enables us to consume content no matter where we are. This is where podcasting emerges as a top contender, allowing listeners to easily tune in—whether they are relaxing at home or traveling to their next destination.
S&T Podcasting in a nutshell
Introduction
Fondly referred to as the “getting to know you” phase, this stage sets the foundation for your podcast’s success.
Tell us all about your…
Company values
Mission and vision
Programmes, services and products
Communication style
Target audiences
Building on this knowledge, our in-house experts will work closely with you to craft key messages that resonate with your brand.
2 - Pre-production
Next, we plan the nitty gritty of producing a quality S&T podcast—because it involves way more than pressing the record button.
Based on prior research and client resources, G.M.S.C. Consulting will prepare a detailed interview guide designed to help you get comfortable with being in front of the microphone.
First time being on a podcast? Not to worry! We also provide coaching on storytelling for podcasts, enabling you to easily adapt to the medium.
3 - Production
Now, it’s time to put all of our preparations to the test by recording the podcast.
The host/s, guest/s and production team will be equipped with the right tools for a remote recording set-up, based on recommendations from G.M.S.C. Consulting.
That’s right: You can record a podcast from your home, official company headquarters or even a completely different time zone if you are traveling overseas!
4 - Post-Production
Before the episode officially goes live, our team takes the necessary steps to fine-tune each component.
Audio enhancement, video editing, subtitling and other procedures will be done to ensure the podcast matches the client’s brief and meets G.M.S.C. Consulting’s standards.
A promotional plan will also be implemented for the podcast’s roll-out on streaming platforms.
Our work
The A.I. & Digital Transformation Podcast
Produced by G.M.S.C. Consulting, the AI and Digital Transformation Podcast aims to broaden listeners’ perspectives on AI while setting the record straight on the technology’s capabilities and limitations amid growing misconceptions.
FAQs on B2B Podcasting
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While there is no universal benchmark for what makes an S&T company “podcast-worthy,” we always encourage potential clients to reflect on these questions:
Is your company using AI and/or other emerging technologies to create a positive impact?
Is your product addressing a key issue affecting your industry, community, country or the world at large?
Is there an important story behind your company’s evolution, your product’s development or your personal growth as a scientist/researcher/tech leader that others should know about?
If you answered “yes” to any of these questions, then it’s time to begin your podcast!
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The cost of producing a podcast varies based on your company’s goals, existing pool of resources and production timeline.
Measures can be incorporated into the overall workflow to ensure that the production remains within budget, while still meeting expectations in terms of quality.
For a more in-depth discussion, you can book a call with our team.
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Your podcast can be set up on top streaming platforms like Youtube, Apple Podcast and Spotify Podcasts.
Additionally, we can collaborate with your marketing team to set up a promotional plan that aligns with your overarching goals. During this period, your company is strongly encouraged to leverage existing external communication channels for a successful roll-out.
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Our team has exciting plans in the works to grow our S&T communication division! In the meantime, we encourage you to book a consult with us so we can explore potential opportunities together.